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Bachelor of Arts in Media and Communication (BAMC)

Program Overview

The Bachelor of Arts in Media and Communication (Honors) is a four-year undergraduate program designed to equip students with a comprehensive understanding of media studies, strategic communication, and emerging digital technologies. By integrating rigorous academic foundations with industry-relevant practical training, the program prepares graduates for successful careers in advertising, digital marketing, corporate communication, public relations, event management, and related fields.

The program offers an Exit option after 3 years, allowing students who successfully complete the first three years to graduate with a Bachelor of Arts in Media and Communication degree. The fourth year provides an enhanced academic experience through advanced coursework, research opportunities, and a capstone project, enabling students to develop specialized expertise and earn the Bachelor of Arts in Media and Communication (Honors) qualification.

Course details

  • This four-year, 146-credit program is divided into eight semesters (120 credits with a 3-year exit and divided into six semesters), including internships and project-based learning opportunities. The curriculum encompasses core courses, general education subjects, and specialized advertising and public relations modules. Graduates are awarded a BAMC degree upon completing all coursework and requirements.
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Program Highlights

  • Advanced Skills in Digital Marketing, Influencer Strategies, and Social Media Management
  • Integration of UAE Heritage and Global Media Perspectives
  • Hands-On Learning Through Service Projects and Real-World Campaigns
  • Comprehensive Training in Market Research, Media Analytics, and Business Statistics
  • Opportunities for Global Industry Internships and Practical Exposure
  • Capstone Projects Addressing Real-World Media and Communication Challenges
  • Specialized Knowledge in Strategic PR Planning and Advertising Film Production
  • Focus on Sustainable Communication Practices and Ethical Media Strategies
  • Interdisciplinary Approach Combining Media Studies with Psychology and Entrepreneurship
  • Leadership Development Through Courses on Innovation and Strategic Thinking
  • Expertise in Event Planning, Management, and Experiential Marketing
  • Exposure to Emerging Technologies in Media Production and Analytics
  • Socially Responsible Media Practices Through Community Impact Projects
  • Preparation for Multicultural and Global Media Environments

Career Opportunities

Career Opportunities in Digital Marketing and Advertising

  • Digital Marketing Manager
  • Social Media Strategist
  • Content Marketing Specialist
  • SEO/SEM Specialist
  • Performance Marketing Analyst
  • Brand Manager
  • Advertising Creative Director
  • Media Planner/Buyer
  • Influencer Marketing Specialist

Career Opportunities in Public Relations and Corporate Communication

  • Public Relations Manager
  • Corporate Communication Specialist
  • Crisis Communication Consultant
  • Media Relations Officer
  • Event Manager
  • Employee Engagement Specialist
  • Sustainability Communication Manager
  • Content and Speech Writer
  • Advocacy and Campaign Specialist
  • Reputation Manager

Program Accreditation

The Bachelor of Arts in Media and Communication (BAMC) Program is accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education. In addition, it is licensed by the Knowledge and Human Development Authority (KHDA).

Fee Structure:

Program Name Application Fee (AED) Annual Tuition Fee (AED) Visa Cost Per Year (AED) Visa Renewal Charge (AED) Caution Deposit (AED)
Bachelor of Arts in Media and Communication (Honors)
Concentration :
1. Digital Marketing and Advertising
2. Public Relations and Corporate Communication 		250 42,000 5,000 3,500 4,000

Website last updated : July 27, 2026

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